Skin care is also having a moment on the platform, and no one knows that better than Hyram Yarbro. My goal is to not be the YouTuber that calls out every brand for doing something bad. Wisdom Kaye (@wisdm8) this is the most fun thing ever Thank you so much for making this video.” ... Aqua Bio Technology ASA: Acquisition of Moana Skincare completed - distribution agreement for New Zealand and Australia close. In a article from September 2019 he explains he worked at Saks Fifth Avenue and now works for YTTP as a "educational trainer". I have been exploring the possibilities around creating a brand. I had planned out everything I wanted to say, clearly touching on three main points. If they aren’t treating their customers with the utmost respect, I still won’t be supporting them, but I believe in forgiveness. I’m not sure where it will go. When thinking about creating the Drunk Elephant video, did you worry that other brands wouldn’t work with you because of you being critical of the brand? As much as I love skincare and as passionate as I am about it, I find myself being the most passionate about philanthropy and working to resolve climate issues. Learn more about Hyram Approved Products's favorite products. I grew up on a cowboy ranch. It has over 300,000 views now. The skincare category as a whole has also surged on social media this year, increasing its overall engagements by 197% between 2019 and 2020, according to data from the influencer-marketing firm Traackr. Others like Hyram Yarbro (over 6 million TikTok followers) and Young Yuh (over 1 million) are part of this new wave. I was offered a position by one of my favorite brands in the world, Youth To the People. No matter what challenges I face working on projects now, I always in my mind compare it to work on the ranch, and I’m humbled very quickly. Living in Hawaii, Yarbro sees, first stand, the state of coral reefs and the damage that they’ve sustained due to … It was just within the last three months that I started to notice these things and started to doubt my position on Drunk Elephant. Originally, I had plans to be an English teacher in Jordan and, right around the time I was supposed to move there, there were extreme conflicts going on in the country. It was important for two reasons. I rarely rely on my opinion. This person was encouraging positive feedback for brands by accepting questions and comments on their Instagram and, then, reposting them on their Stories so brands could see the feedback, internalize it and make positive changes. Hyram Yarbro or “Skincare by Hyram” is a wildly popular YouTube content creator and social media influencer recognized for his passion for skincare. Kinship is skincare for all well beings. Why did you move there? My name is Hyram, and I'm passionate about teaching you about skin care! Esses Cookies nos permitem coletar alguns dados pessoais sobre você, como sua ID exclusiva atribuída ao seu dispositivo, endereço … I wanted to highlight Drunk Elephant’s treatment of customers on social media and in customer service. Meet Skincare By Hyram – aka Hyram Yarbro – the 24-year-old “Skincare Specialist” whose viral videos are making ordinary brands like CeraVe sell out among his six million TikTok Stans.Starting with his popular skincare routine reaction videos launched earlier this year, his #skincarebyhyram hashtag has racked up 1.4 billion views on the platform in just six months. Clean, cruelty-free, consciously-packaged and clinically effective. There were aspects of it I absolutely loved. Therefore, trust is introduced into the relationship. I have mentioned to my subscribers that I’m starting a second channel solely focused on social issues and ways we can make a difference. His last name is Yarbro. It was when an influencer that I personally know had an experience with Drunk Elephant. I tried to approach the topic in the most professional way possible and, if nothing else, I hoped that my video would help other brands learn what to do and what not to do in regards to customer relations. Essential Steps For Building A Beauty Brand. So, I thought, “What’s the most culturally diverse place I can go in the U.S.?” I wanted a cultural experience while still being in the country. When I saw that, I thought to myself, “People really need to understand what works and what doesn’t so they aren’t potentially wasting thousands of dollars on things that won’t work.” I started to educate myself and, while educating myself, I found it was difficult to find good consumer information about skincare because it was all in hard-to-read scientific research papers. Finally, there were incidents with influencers. Wisdom Kaye (@wisdm8) this is the most fun thing ever Wisdom Kaye is a fashion influencer that started out posting outfit compilations and now makes broad style-based content. With other brands, you have to search almost every ingredient to make sure that none are potentially detrimental. *Article linked below Why did you start creating YouTube videos? Then, I started to notice multiple instances of bad customer service and issues with comments on Drunk Elephant’s social media. Hyram Yarbro is a passionate young man, focused on empowering individuals around the world. They can be a better brand because of what we are saying. In comments, you will see people joking about how I always recommend Drunk Elephant. And not in a boring, scientific way either. Predstavnik generacije Z bez dlake na jeziku, 24-godišnji Amerikanac I wasn’t exposed to beauty or skincare at all until I moved to Hawaii when I was 19. Have you heard from Drunk Elephant since the video posted? Hyram Yarbro (@skincarebyhyram) ... Hyram. This person reposted a concern one of their followers had about Drunk Elephant, and Drunk Elephant took this person off of their PR list and responded in an unkind way. I wanted to touch upon their treatment of influencers and, lastly, the position of superiority they started to take within the clean beauty movement as well as the skincare industry in general. He grew up in the small Arizona town of Paulden. link to full episode in bio. When people come up to me in public, nine times out of 10, they’ve found me through the Kylie Skin video. 5. Actions speak louder than words. I didn’t feel it was fair to my subscribers to not be honest about why I wasn’t using the brand anymore. In 2019, he attended the VidCon event in Anaheim, CA. What's Behind The Fragrance Category's Surprising Recent Growth—And The Brands Poised To Keep It... Beauty Entrepreneurs Share How They Learned To Communicate Their Brand's Story. McKenzie Bolt Aesthetician & Global Education Manager, Biossance “There are a ton of ingredients out there. Even in the video, I said the reasons why I’m not using Drunk Elephant anymore aren’t because of my personal experiences, but because of the experiences of others I’m empathetic to. With one week left to go till Election Day, vogue gamers are making a last push to get out the vote in what could also be one of the crucial pivotal elections in latest historical past. Skinfluencers on TikTok have turned into Gen Z’s go-to source for all things skincare — a far cry from my mom simply buying me a bottle of Sea Breeze toner in middle school which proceeded to burn my face off. I do that as much as I can. When did you start to question your support of Drunk Elephant? That’s where Hyram Yarbro, more commonly known by his millions of followers on TikTok and YouTube as Skincare By Hyram, comes in. I saw products that were being sold at up to $1,200 each—moisturizers, serums face masks—and it just baffled me. It’s similar to SkincareAddiction on Reddit, but more intimate and organized. Growing up on a ranch where you have to work with cattle and horses definitely teaches you hard work. I call out the brands for using certain ingredients, but, at the same time, I do it in a playful way, so it’s not taken as a harsh critique. For me, it’s never been that I absolutely hate silicones or I absolutely hate every type of essential oil, but I felt I could trust the brand to not include potentially risky ingredients that I don’t want in my formulas, particularly fragrance and essential oils. He is an American citizen who was probably born in the United States of America. I think Drunk Elephant provides a good example of what not to do in regard to your social media presence, and interacting with followers and customers. I had never been to Hawaii. That’s when I realized that people buy skincare the majority of the time primarily on trust. Hyram Yarbro (@skincarebyhyram) Is it lame I felt like a bully filming this? I made a video about her walnut scrub, how I completely disagreed with the formula and how there are much better options for exfoliation available with new skincare technology. I rely on what experts in the industry conclude about formulations. 6w pascale.elise Tell us about the Skin Care Junkie community you’re building. Within a month of making that decision, I flew out here. The main reason I made the video was for my subscribers. It’s really hard to find people who are very transparent about what they like and don’t like in products. I didn’t feel it was best for my safety, but I didn’t want to stay in the town I grew up in. I started noticing problems surfacing on my skin like fine lines and acne issues. Hyram Yarbro is a skincare specialist known for dishing out advice on TikTok and reacting to celebrity skincare routines. Do you think you could rekindle your connection to the brand? With the first week, it got over 100,000 views. My subscribers noticed, and it became an attribute of my channel. I’m hoping that both my channels will grow to the level that I can completely immerse myself in philanthropy in the future. I had planned three weeks prior to filming the video to make it, but I was so scared. It hasn’t changed the relationship with my YouTube channel. It’s very small and spread out. As I learned about skincare, I learned about all the knowledge and education there was within the world of skincare. Yes, I have heard from the company since. He’s not against that label, but it’s not totally accurate to describe him. Subscribe to our e-blast today to stay up to date with everything indie. Over the past year, there were a few things that came up in regard to their customer service that concerned me. Honestly, I’m not sure. Professionally, he is well-known as a skincare expert and also a YouTuber. During that free time, I started looking at ingredient lists. Shop recommended products from Hyram Approved Products on Amazon.com. I tried not to let it affect my overall view. That job offered me a lot of free time because it wasn’t that busy. All rights reserved. He reacted to a Bella Thorne skin care routine.Â, © FamousBirthdays.com - use subject to the information collection practices disclosed in our Privacy Policy. What were you feeling before you created video that took Drunk Elephant to task? I didn’t feel that was right. I’m the first to say that natural skincare doesn’t mean better. sound on ! I think my YouTube channel growing is a great segue into that. That video also received a lot of attention and pushed my channel to grow. Beauty Independent talked to the YouTuber about his approach to content, the purpose of his video critiquing Drunk Elephant, the response he’s received from the brand, and whether he’d call out another beauty company. TikTok skincare guru Hyram Yarbro even weighed in on the matter, dueting @duhhitsemily’s original video and writing, “I LOVE THIS GIRL. He later relocated to Hawaii. There are certain things on the market that haven’t been offered yet, and I would love to be the facilitator for them. Yarbro felt compelled to use his platform to air grievances about Drunk Elephant after he caught wind of actions by the skincare brand, which he’d previously been a huge fan of, toward customers and influencers he deemed unacceptable. My intent is truly to help the company improve. He signed with the talent agency UTA in October 2020.Â. The Teen Magazine had a chance to talk to him about how he began creating content, the … Aloha beautiful! YouTube content creator and social media influencer who is recognized for his passion for skin care. Skin Care Junkie is a community I built in collaboration with my YouTube channel for anyone who is interested in pursuing more education about skincare. More stories. I really agreed with the stance Drunk Elephant takes in regard to which ingredients they want and which they don’t. When it comes to skincare formulations, a lot of companies will include additives in their products that aren’t necessary to the formulas, whether that be fillers, fragrance or other ingredients that help sensorially, but don’t offer benefits or they could have detrimental effects on the skin. Hawaii was the best place I could think of. It’s really no secret that, in the influencer industry, it’s easy to be bought, and it’s hard to find influencers that do their research on products. And I was having a hard time finding influencers talking about skincare in the way they talk about makeup. What do you think of it? After humanitarian work in multiple countries and helping over 15 nonprofit organizations grow, he started his own nonprofit organization, Selfless … I’m very open. For example, it deleted a customer’s critical comment on Instagram and blocked that customer. At 16 years old, he first discovered his desire to help others through his first humanitarian trip to … I believe that people and companies can change. He now has more than 6.6 million followers on the platform. I didn’t have anybody teach me about skincare, and I want to make information easier to access and consume. What led to the increase? You have been strongly associated with Drunk Elephant. I hope my video would provide subjective feedback in a point-by-point, logical way so they would really internalize that feedback and make changes within the company. Was there a tipping point that pushed you to reconsider Drunk Elephant? His content ranges from skincare tips, product suggestions, reactions, and other general skincare information. Skincare Expert Hyram Yarbro Put Drunk Elephant On Blast To Urge It And Other Brands To Respect Customers And Influencers Hyram Yarbro is often labeled a clean beauty influencer. Hyram Yarbro is not only a skincare expert who is “passionate about teaching you how to perfect your skincare routine”, he is also an outspoken advocate. TikTok influencers like Hyram Yarbro, a 24-year-old media influencer in Hawaii with a following of 5.1 million and 2.92 million subscribers on TikTok and YouTube respectively, has made waves for CeraVe’s salicylic acid-based cleanser which he featured in his TikTok video where he talks about the best drugstore cleansers for every skin type. Regardless of how they treat me, I care more about how they treat their customers. I noticed that any type of feedback was quickly shut down or there was some form of retaliation and, because of that, there was a culture of fear among the influencers. I no longer work at Saks. It’s pretty country. How did that happen? My audience really craves honesty. You live in Honolulu now. The trust between me and my subscribers is very important. I got into makeup first and the world of makeup artistry and, from there, started to learn about skincare. I want my channel to grow. little clip from the new episode of my podcast “empty inside”, where i talk with hyram yarbro (@skincarebyhyram) about growing up mormon. His videos featured product recommendations, cleaning techniques, and general dermatological information. There are certain products from the line that I absolutely love, and there are products that don’t work for me that I don’t really talk about. I felt really scared. First of all, my personal brand was so closely aligned with Drunk Elephant that for me to stop using them and never talk about them on my channel anymore would almost be a slap in the face to my subscribers. If you're like me, you spend a lot of time on TikTok have come likely across some of his videos. Let's go! My subscribers recognize that I’m trying to be as honest and transparent as possible. It was an environment that a kid would really enjoy. Ever since, I’ve been passionate about skincare and, even more so, educating people on complicated skincare topics in a simple way. Definitely, it’s controversial because Drunk Elephant takes a strong position against those ingredients. The first one was a video about Kylie Skin. Negative experiences with a brand tend to get more attention online than positive experiences do. On Sunday, Yarbro posted a video entitled “No More Drunk Elephant.” revealing why he’s no longer using the brand’s products. in Rappers, Singer Start your day with Beauty Independent’s free daily mailing of top headlines in indie beauty, and gain the knowledge to help your business grow. Hyram Yarbro Skincare YouTube Creator and Expert "I’m excited to be a part of Clean Academy to help educate people how they can be more mindful when choosing products and ingredients." Biography: La’Ron Hines is an actor, singer, dancer and TikTok star who has gained more than 3.5 million fans on the popular social media app. I was constantly outside connecting with nature. Want to see more stories like this? My experiences with the brand have been positive. Then, during the formulation process, it partnered with Hyram Yarbro, aka the Instagram- and TikTok-famous skin-care enthusiast behind the account Skincare By Hyram. Sign up to our email newsletters to stay up to date on everything indie. 5. Why was it important for you to make the video? It was from two videos that I posted in one week. Drunk Elephant was one of the first skincare brands that I became familiar with and, right away, I fell in love with the products’ formulations. I would never want to live there now, but it taught me the principle of hard work. My goal is to make YOU feel more confident in your body :) I post 2-3 times a week! From the very beginning of my channel, I was recommending products from Drunk Elephant. (Manufacturing, packaging, branding, etc. Primarily, it’s about how you should be responding to your customers. Kylie Jenner had just announced that she was coming out with a skincare line and released an ingredient list for all the products. They shouldn’t write it off as hate or harsh criticism when what we actually want is what is best for the brand and us. For a channel that had just reached 4,000 subscribers, that was fast. I was like, “What exactly is it about this product that makes it so special that people are willing to drop thousands of dollars?” My mindset was that it has to be the ingredients, but, as I began looking through ingredients, I started to notice inconsistencies between them and what I was reading in scientific articles on the best ingredients for your skin. If brands aren’t willing to empathize with my situation, I likely wouldn’t want to work with them anyway. A lot of people would refer to me as a clean beauty YouTuber, but I hesitate with that term. He later relocated to I had gotten a job as a makeup artist at Saks Fifth Avenue. What do these videos say about what your audience wants to hear from you? Start Learning Now! ), Beauty On Amazon Part 3: Advertising On Amazon, Strange Bird Founder Tina Chow Rudolf Opens Up About Why She Chose Her Contract Manufacturer, What It Takes To Get On Grocery Store Shelves, Five Exciting Beauty Trends From The First Half Of 2020. What lessons should other brands glean from this episode? I said to myself, “I really should start a YouTube channel to make it easier for people to understand what skincare is good and what skincare isn’t so they can make better decisions about their skincare purchases.”. He manages an Instagram account for his dog under the handle tintyoreo. Explore some of Hyram Yarbro best quotations and sayings on Quotes.net -- such as 'The assumption is that Gen Z is focused on color, scents and visual aesthetics of makeup, but they are really into their health, skincare and researching the ingredients that go into products.' Confident in your body: ) I post 2-3 times a week even sure if Elephant! Their concerns, product suggestions, reactions, and I 'm super passionate about teaching about... Was it important for you to reconsider Drunk Elephant of attention and pushed my channel, now at about,... About where I work tipping point that pushed you to make it, my. 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